Creating a visual identity for a disruptor of learning

Cue is a technology company that connects parents to tutors. Together, we created an identity and tone of voice that harken back to rudimentary learning, yet are mature enough to grow with the company.

My Role

Design Direction
Visual Identity

Cue's identity needed to be able to evolve with the company, so we worked together to form a new mantra that would be the cornerstone of the system: "Learning delivered."

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