Tap a button & get whisked away to a secret party somewhere in Manhattan. Magic.

A small group of us set out to create a magical app that, with one tap, would transform your night.

We simply called it, "In."

My Role

Design Direction
Visual Identity
User Experience
User Interface

Since the primary touchpoint was the iOS app, I created an extremely simple mark that utilizes negative space and humans perception of circles to imply inclusion into the club. "I'm In" became a common phrase by those attending.

In order to make the experience feel truly magical, the interface needed to be overly simplified — one button. We made smart decisions on the backend, using data like your location, to determine where your black car would pick you up and which party you were to attend.

Skeumorphic metaphors like this ticket interface and the implied dimension on photos serve as a bridge between the on and off screen environments of the experience.

In trying to design an onboarding experience that was difficult enough to imply exclusivity, yet easy enough to pass without explanation, I created prototypes like this and time tested them on users. This concept was a series of mini games replicating the In experience.

Let's chat about your next big project, speaking engagements, breakfast food, whatever.
Holla at me.