Being that we launched within the first month of tvOS' existence, there wasn't much in lieu of patterns or documentation. After testing and iteration, we landed on an experience that felt intuitive and native, but pushed the platform forward.
To make the authorization experience more human, we created a web app which randomized adjectives and nouns instead of arbitrary numbers and letters.
The typographic mark was designed to represent the customizability of the platform. It was also designed in layers to make use of tvOS' parallax animations.